The Sharks have launched their new jersey for the 2010 Super 14, with Reebok the key sponsor.

New Sharks Super 14 Jersey 2010

In a move that reminds us of the successful era in the 90′s, Reebok are back as the major apparel sponsor, and the Sharks strip is back to the traditional black.

Compared to the 2009 jersey, the white side panels have been removed, and the collar has a new shape. Compared to some of the grey jumpers of recent times, I think it’s a great move back to a traditional strip.

Many will argue that the colour of the strip should have little bearing on a side. Whilst true in theory, it is no coincidence that the more successful sides take pride in their strip and want to play for the jersey. Just look at how much passion the Bulls players have for their beloved light blue uniform!

The people of Natal, and all Sharks supporters have always identified with the Black and White. Make sure you get behind the Sharks this year and get your official supporters gear from the Shark Cage for the 2010 season!